The holiday season is a time of festivities. People spend time planning trips, visiting family, and buying all kinds of things during crazy sales. That’s why e-commerce sites and local businesses spend a good amount of effort and cash to bring in relevant traffic with tailored SEO tactics.
Whether you’re a small business or a big e-commerce site, you can’t afford to ignore SEO during the festive season. If you’ve missed your chance last year, it’s best to gear up and prepare for the next big sale. You can also choose to outsource SEO to India and prepare your staff to handle the high sales volume.
SEO tips for the festive season to boost sales and grow your revenue:
1. Update your business contact information
NAP stands for Name, Address, and Phone Number. It’s an acronym that SEO professionals use for the business contact information of a website or online store. Keeping your NAP updated is crucial, especially during the holiday season. When you are throwing big discounts and sales, you expect traffic and your phone lines to be overwhelmed. You may open a new phone line, add a holiday-specific email address, or make other changes.
SEO marketing companies near me recommend updating those changes on your website, social media pages, Google Business Profile, and all other digital channels. It’s also important to update your business hours across all channels and maintain consistency. It isn’t just bad for SEO but confuses your customers as well. For instance, if you are prepping for a big sale, or planning to serve your customers during special events, you may be closing your store during the day and keep it open past midnight. Make sure to update that information to avoid losing customers permanently.
2. Write on seasonal topics
During the holiday season, holiday-related keywords are ranking across the web. For instance, Cyber Monday-related keywords are trending during the big sale and Halloween-related keywords are in a similar position during that week. SEO experts for hire hunt for holiday-related trending keywords and filter through relevant ones to create pages that rank for these keywords.
For instance, if you have a website that sells fishing lures, fishing rods, and other items related to the sport, ‘fishing rod year-end sale’ may be the perfect keyword for you. You can run that keyword through a keyword research and analysis tool to find its ranking difficulty and create a relevant page if it’s viable enough. These pages don’t need to be permanent either. For instance, you can write about the craziest discounts you’re offering on fishing rules during the holiday season and how they rank against each other.
3. Create a nice FAQ page
FAQ pages are great for SEO. They are often picked up by the search engine crawler for featured snippets (the answers Google directly provides to search queries). On the other hand, FAQs are great for redirecting repetitive questions that hog up the phone lines and chat boxes of your customer care team. These queries spike up during the festive season.
Make sure that your FAQ page is easily accessible from the home page and answers queries about your return policy, order statuses, warranty terms, use of personal data, and other such relevant topics. Search engine optimization companies for small businesses can help improve your FAQ pages by optimizing the structured data, using the right meta tags and the targeted keywords.
4. Raise the CTRs of vital pages
More site visitors almost always translate to higher sales. That’s why it’s important to spike up your click-through rates (CTRs) for important holiday-related pages as much as possible. Optimizing the meta titles and descriptions for those pages is the first step in this equation.
You can’t afford to ignore design either. A picture is worth a thousand words and when a great article is accompanied by an incredible design on the search results page, users are more likely to click through it. Good design also evokes trust and makes your website seem legit to your potential customers.
5. Nail the timing
SEO efforts are wasted when you are implementing them for the holiday weeks. Instead, the preparations need to begin much earlier, at least three months before the celebratory season. That also allows you to gather data and track relevant metrics to find loopholes in your SEO strategy and improve it as necessary.
There you have it. Crucial tips that help you take advantage of holiday trends to increase your revenue. Be consistent with your business listings, curate seasonal content, and optimize CTRs with appealing meta titles and creative design. You can also hire a digital marketing agency in India to cut down on costs while reaping the same benefits.
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